Nowadays, getting a website up and running isn’t nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with.
In fact, according to a report from the Society of Digital Agencies (SODA), 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified.
Now, come to the point
First strategy of UX is Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
More than 39% of people will stop engaging with a website if images won’t load or take too long to load. People think “thorough contact information” is the most important element missing from many company websites.
More than 38% of people will stop engaging with a website if the content/layout is unattractive, website visitors will leave a company’s website if there’s no contact information or phone number.
More than 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. Once on a company’s homepage. Visitors want to see information about that company’s products/services. Once on a company’s homepage, 64% of visitors want to see the company’s contact information.
After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. 36% of visitors will click on the company’s logo to reach the homepage.
More than 83% of consumers say a seamless experience across all devices is somewhat or very important. 88% of online customers are less likely to return to a site after a bad experience.
We can say that UX statistics can dramatically change the face of the business. It is enough for some brands to convert immediately. But for those who are slower to adapt, it can take a fresh perspective with clarification, hard facts and an updated review of the digital environment.