When it comes to highlighting the digital identity, one needs to consider several things such as development approach, products you sell, content, analytics, marketing, SEO and more. The act of establishing the digital identity does not end by just creating a simple website for your product(s), business and/or company.
Sure, one can perform follow various online marketing strategy to expand and enhance the business. But not every time, businesses have gained success through online marketing efforts by incorporating the right SEO tactics, social media campaign and advertisement.
I not against of all these marketing strategies, all I am trying to say is there might be a teeny-tiny possibility that your marketing strategy completely backfires.
One of the key factors that lead to a successful online presence is the Design. Having an expressive and catchy look for a website or application for business can assure the new opportunities in the market. Why? Because “Design is not just what it looks like and feels like. Design is how it works.” A striking and responsive website is a mandatory requirement for any enterprise in the digital world.
WHAT IS IT?
Design is not just about a “finishing touch” or “making things look fancy” or “decoration”. Design is art with an attitude. Design defines the purpose of the product or business. We are living in an age where visual learning is becoming more dominant in everyday life. The primary focus of the design is that it allows a customer to recognize your products, brands in a way that it meant to be using creativity and illustrations. And here are 5 key elements that help you to boost your business effectively.
There are reasons why a component is positioned at a certain place, what color and size it is, how it moves, how it functions. These decisions are made based on deep analytics, current trends and not to mention a high user experience (UX). Quality web design establishes trust and credibility.
Nowadays, conducting face to face business is becoming less important. And that’s why the first impression of your digital presence matters more. A study from Missouri University of Science and Technology revealed that first impressions of a website are 94% design related. For the obvious reason, the content is also important, but no one is going to read it if you have a poorly designed site. Google’s own research reveals it takes 50 milliseconds to a user to get the first impression (just in a blink of an eye).
First impressions are 94% design related.
Content & Visual Elements
This also includes the choice of font, color, layouts, consistency, icons, graphics, alignment and other typography elements. Google’s own research confirmed that the more conventional a website appears, the higher users will rate their first impressions of its design. Sometimes, a user will be willing to compromise with advertisement and design only if a web page includes high-quality content. And that’s the reason why not all well-designed websites with good content gained a good traffic in few years.
Designing and development are an inseparable element of the product development lifecycle. A quality web design also depends on what technology you working with. Whether you’re developing a website from scratch or planning a redesign a quality web design takes all of this into account.
With excellence on focus every time, designing team should be aware of who and where their customers are? Consistency is one of the crucial parts of the designing. A study reveals that 90% of the user uses multiple devices in order to complete a certain task. That means the experience across these devices needs to be seamless. Consistency also includes screen layout, relationships of elements and navigability.
Delivering the top-notch design solutions and improving the usability is the primary focus for us. Our creative UI/UX team has enabled us to simplify and enhance the user experience across the device, with an enthusiastic passion we always try to meet all the custom requirements of our clients. Email us your website design requirements at firstname.lastname@example.org.
Written by Zipal Patel – UI Associate Consultant at INEXTURE Solutions LLP